MailerLite vs Brevo(Sendinblue): Best Email Marketing Tool in 2024
In the fast-paced world of digital marketing, selecting the right email marketing platform can make or break your campaign success. Among the plethora of options available, MailerLite and Brevo (formerly Sendinblue) stand out as contenders. Let’s delve into a detailed comparison to understand how each platform fares in various aspects of email marketing.
Simplicity Factor
When it comes to email marketing, a simple and intuitive user interface is crucial to ensure a seamless experience. Both MailerLite and Brevo offer user-friendly dashboards, making it easy for users to navigate and manage their email campaigns.
MailerLite’s interface is clean and intuitive, with a drag-and-drop editor that allows users to create visually appealing emails without the need for coding skills. The platform also offers pre-built templates and a rich text editor, making it simple for users to design professional-looking emails.
Brevo, previously known as Sendinblue, offers an equally user-friendly experience with its intuitive dashboard and easy-to-use email builder. Its drag-and-drop editor lets users create responsive emails quickly, and its wide range of customizable templates ensures a professional look for your campaigns.
While both platforms offer a user-friendly experience, MailerLite‘s interface may be slightly more intuitive for beginners, making it a great choice for those new to email marketing.
The Flexibility and Style
It’s clear that both platforms offer robust email marketing solutions with a focus on design flexibility and ease of use. While MailerLite provides a wide range of pre-built templates and a user-friendly drag-and-drop editor, Brevo stands out with its advanced design features, extensive library of customizable templates, and built-in design tools for creating responsive emails.
Ultimately, users prioritizing design and customization may lean towards Brevo, while those looking for a solid, user-friendly platform with a larger selection of pre-built templates might find MailerLite more suitable for their needs.
List Management
Both MailerLite and Brevo prioritize efficient list management for targeted marketing campaigns. MailerLite offers advanced features like unlimited groups, segments, and custom fields, allowing for sophisticated segmentation strategies based on demographics, behavior, and interests.
Brevo provides comprehensive tools for organizing contacts and creating segments based on criteria such as behavior and engagement level. While both are robust, MailerLite‘s extensive flexibility makes it the preferred choice for users aiming for advanced segmentation strategies.
Automations
Automation plays a pivotal role in enhancing efficiency and boosting engagement in email marketing campaigns. Both MailerLite and Brevo recognize the importance of automation and offer features to streamline the process. However, MailerLite stands out with its advanced automation capabilities that cater to a wide range of user needs.
MailerLite’s automation features are comprehensive and versatile, allowing users to create complex workflows with multiple triggers and actions. Whether it’s sending welcome emails to new subscribers, nurturing leads through a series of follow-up messages, or re-engaging inactive subscribers with targeted campaigns, MailerLite’s automation tools empower users to deliver timely and personalized messages to their audience.
In contrast, while Brevo also offers automation functionality, its capabilities may be more limited compared to MailerLite’s. Brevo provides basic automation features such as automated email sequences triggered by specific events or actions. While these features are sufficient for simple automation tasks, they may not offer the same level of customization and flexibility as MailerLite’s advanced automation tools.
Overall, MailerLite emerges as the strongest choice for users seeking robust automation capabilities to optimize their email marketing efforts.
Growing Your Email Tribe
Building and expanding an email list is a cornerstone of effective email marketing, and both MailerLite and Brevo recognize its significance by offering tools to facilitate subscriber growth.
MailerLite provides a suite of customizable sign-up forms, popups, and landing pages designed to capture leads and encourage sign-ups. These forms can be tailored to match the branding and aesthetic preferences of users, ensuring a cohesive and professional appearance across all touchpoints. Additionally, MailerLite’s forms are highly customizable, allowing users to add fields, select form layouts, and customize messaging to optimize conversions. With these tools, users can create engaging and visually appealing opt-in forms that effectively attract and convert website visitors into subscribers.
Similarly, Brevo equips users with lead generation tools, including customizable forms and landing pages, to facilitate the growth of their email list and nurture relationships with prospects. Brevo’s forms are designed to be intuitive and easy to use, allowing users to quickly create and deploy opt-in forms that align with their brand identity. Additionally, Brevo’s landing pages offer a seamless user experience, guiding visitors through the conversion process and encouraging them to join the email list.
While both MailerLite and Brevo offer robust tools for building and growing an email list, MailerLite’s extensive customization options and flexibility give it a slight edge. With its customizable sign-up forms, popups, and landing pages, MailerLite provides users with the versatility they need to create compelling opt-in experiences that drive subscriber growth. Therefore, MailerLite emerges as the strongest choice for users seeking effective tools for building and expanding their email list.
CRM
Customer Relationship Management (CRM) integration plays a crucial role in aligning email marketing efforts with broader customer management strategies.
MailerLite seamlessly integrates with popular CRMs like Salesforce and HubSpot, enabling users to manage contacts and track interactions across platforms. This synchronization ensures a unified view of customer interactions and preferences. With MailerLite’s CRM integrations, users can personalize email campaigns, track customer engagement, and measure campaign effectiveness more effectively.
Similarly, Brevo offers CRM integrations to synchronize data and streamline workflows. While capabilities may vary depending on the CRM platform, users can benefit from syncing customer data between Brevo and their CRM system. This consistency enables enhanced targeting and segmentation in email marketing campaigns.
MailerLite enables users to leverage customer data more effectively and execute targeted email marketing campaigns with greater precision. Therefore, MailerLite emerges as the strongest choice for users seeking robust CRM integration capabilities to enhance their email marketing efforts.
Spam
Ensuring email deliverability and compliance with spam regulations is crucial for successful email marketing campaigns.
MailerLite
- Strict Anti-Spam Policy: MailerLite actively monitors user accounts to prevent spammy behavior. They maintain a strict anti-spam policy.
- Spam Score Checker: Before sending emails, MailerLite provides tools to check the spam score of your content. This helps you optimize your emails and avoid triggering spam filters.
- List Hygiene: MailerLite offers list hygiene features, allowing you to clean up inactive or unengaged subscribers. This improves deliverability.
Brevo
- Guidelines for Non-Spammy Content: Brevo takes spam prevention seriously and provides guidelines to help users create non-spammy content.
- Email Validation Service: Brevo offers an email validation service that checks the validity of email addresses in your list. This reduces the chances of sending emails to non-existent or invalid addresses.
- Transactional Email Service: Brevo ensures that critical emails (such as order confirmations or password resets) reach recipients’ inboxes without being flagged as spam.
Both MailerLite and Brevo are excellent choices for email marketing. However, if we have to pick one, MailerLite edges ahead in terms of spam prevention
Reporting
Effective email marketing relies on accurate reporting and analytics. Let’s compare how MailerLite and Brevo handle reporting.
MailerLite provides a dashboard where you can view performance metrics for a custom time frame. It allows you to compare campaigns by time period using their comparative reporting tool. You can also export these reports as a CSV file. MailerLite’s reports include metrics such as open rates, click rates, unsubscribe rates, and more.
On the other hand, Brevo also provides detailed reports for your email campaigns. You can export these reports for a specific time period or for a particular email campaign. Brevo’s reports include metrics like the number of emails sent, delivered, opened, and the number of clicks.
However, Brevo stands out with its detailed campaign reports and heatmaps. If you prioritize in-depth analytics, Brevo may be the better choice.
Deliverability
Achieving high deliverability rates is crucial for ensuring that emails reach recipients’ inboxes. Both MailerLite and Brevo prioritize deliverability and provide tools to improve inbox placement. MailerLite’s advanced deliverability features, including personalized sender domains and automated list cleaning, help users maintain high deliverability rates and minimize the risk of emails being flagged as spam. Brevo also offers deliverability optimization tools, such as dedicated IP addresses and authentication protocols, to enhance inbox placement and maximize email reach.
MailerLite’s deliverability performance is commendable, ensuring that your carefully crafted email campaigns reach their intended audience. They have a deliverability rate of 74%. On the other hand, Brevo (Sendinblue) has had its ups and downs in getting emails delivered over the years. In the most recent round of tests, Brevo managed to hit a solid deliverability rate of 88%. Therefore, if deliverability is a crucial factor for you, Brevo might be the better choice.
Integrations
Integration with other marketing tools and platforms enhances the functionality and versatility of email marketing campaigns. MailerLite and Brevo offer integrations with a wide range of third-party applications and services to extend their capabilities and streamline workflows. MailerLite integrates with popular platforms like WordPress, Shopify, and Zapier, enabling users to connect with e-commerce, CRM, and automation tools seamlessly. Brevo also offers integrations with various applications, though its integration options may be more limited compared to MailerLite’s.
Customer Support
Reliable customer support is essential for resolving issues and maximizing platform utilization. MailerLite and Brevo offer customer support via multiple channels, including live chat, email, and knowledge base resources. MailerLite’s responsive support team provides assistance 24/7, ensuring that users receive timely help whenever they need it. Similarly, Brevo offers comprehensive support options, 24/7, including email support and extensive documentation, to help users navigate the platform and troubleshoot issues effectively.
Pricing and Plans
Considering your budget is crucial, and both MailerLite and Brevo offer different pricing structures. MailerLite provides a range of plans, including a free option for up to 1,000 subscribers, while Brevo’s Lite plan is free for up to 300 subscribers. While both platforms offer various tiers for larger subscriber lists, MailerLite’s plans often include more features, making it a more affordable choice for growing lists. Here’s a brief overview:
| MailerLite (Advanced Plan) | Brevo (Starter Plan) | |
|---|---|---|
| Pricing method | Based on subscriber list size | Based on email limits |
| Free plan | For 12,000 emails a month | For 300 emails a day |
| Up to 500 subscribers | $20/month unlimited emails, all features available | Starting at $25, limited to 20,000 emails per month, limited features |
| Up to 1,000 subscribers | $30/month unlimited emails, all features available | Starting at $25, limited to 20,000 emails per month, limited features |
| Up to 5,000 subscribers, unlimited emails | $39/month unlimited emails, all features available | Starting at $25, limited to 20,000 emails per month, limited features |
| Up to 10,000 subscribers, unlimited emails | $110/month unlimited emails, all features available | Starting at $25, limited to 20,000 emails per month, limited features |
| Up to 25,000 subscribers, unlimited emails | $200/month unlimited emails, all features available | Starting at $25, limited to 20,000 emails per month, limited features |
| Annual discount | 10% | 10% |
| Non-profit discount | 30 | None |
Wrapping Up
Overall, both MailerLite and Brevo have their strengths, catering to different user preferences and requirements. MailerLite excels in simplicity, automation, list management, and CRM integration, making it an ideal choice for users seeking a comprehensive email marketing solution optimized for complex needs. On the other hand, Brevo offers advanced design features, customizable templates, and strong deliverability, making it a solid option for users prioritizing design flexibility and email deliverability. Ultimately, the choice between MailerLite and Brevo depends on your specific goals, preferences, and priorities in email marketing.
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